On Celebrity, premium shopping on premium ships

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Busy lives can turn pleasure shopping into just one more thing that needs to get done.

On Celebrity Cruises, shopping is always a leisure pursuit, and what’s being pursued bears names like Kate Spade, Furla, Cole Haan and Michael Kors.

By bringing more luxury retailers on board, Celebrity Cruises caters to high-earning customers who might not have much time to shop in their day-to-day lives. But on a cruise, these guests find themselves with lazy afternoons and no agenda — the perfect time to browse leather handbags, watches, beauty products and more.

Unlike traditional brick-and-mortars, we can take the time and provide guests with exceptional customer service while they’re shopping on board.

Providing guests with an excellent shopping experience doesn’t just increase revenue. It turns the ship into a retail destination, as onboard revenue has become an important way to increase return on investment for cruise lines.

But to maximize this revenue stream, the experience must meet and exceed guest expectations.

That starts by partnering with reputable, sought-after brands and stores. It extends beyond what’s for sale, providing excellent customer service and beautifully designed retail spaces.

“Unlike traditional brick-and-mortars, we can take the time and provide guests with exceptional customer service while they’re shopping on board,” says Sabine Muhlberger, director of onboard revenue operations at Celebrity Cruises. “We’re increasing the return on investment for the ship by meeting our guests expectations.”

When guests shop on board, they look for the same brands found on High Street or Fifth Avenue. A large assortment of name brands is essential to ensure that every guest on board has options, and continuously updating those brands keeps the selection fresh for cruisers.

“One-size-fits-all is the opposite of our approach,” Muhlberger says. “We want to give guests the brands they want and expect when they’re shopping for luxury items, such as leather goods.”

Customers are often surprised to find the contemporary interior designs, knowledgeable sales associates and great values in Celebrity Cruises’ onboard shops and boutiques, all of which helps to drive revenues on board.

“We’re always looking for the next exciting thing in retail for our guests,” Muhlberger says. “And we’re excited about reaching the next level of shopping on board.”